It follows rags-to-riches CEO Noreen Alfonso who is out to take revenge on the people who have wronged her. She stakes her claim as a new beauty industry player, tearing down the empire that her enemies have built. Alfonso goes head-to-head against a crass but famous on social media CEO Shari de Jesus, who is being mentored by a powerful industry veteran Velma Imperial. But as she tears her opponent down on social media and they destroy each other's personal lives, it becomes evident that an invisible player is responsible for the bloodshed happening amidst the ongoing beauty wars.